The first thing that might stand out when a person takes in Cheeky Monkey Cosmetics' line of nail varnishes is the youthful and bold branding; yet the formaldahyde-free nail polish has a lot more going for it than simply looks. The luxe line of cosmetics is eco-friendly, ensuring that people are purchasing and applying the products in a environmentally responsible way.
Available in a range of colors, the formaldahyde-free nail polish offers quality coverage that is expected from international brands including OPI and Essie. Based in Toronto, Canada, founder Andrea Pahn says, "I was bored with the hum-drum nail polishes and wanted to create luxurious, high quality formulations and put a little 'cheeky' fun into the nail care experience." She definitely succeeded at that.
Formaldahyde-Free Nail Polishes
Cheeky Monkey Cosmetics Offers Luxe Eco-Friendly Varnishes
Trend Themes
1. Formaldahyde-free Nail Polishes - The trend of formaldahyde-free nail polishes presents an opportunity for brands to create eco-friendly and high-quality varnishes.
2. Youthful and Bold Branding - The trend of youthful and bold branding in the nail polish industry offers a disruptive innovation opportunity to differentiate products and attract younger consumers.
3. Eco-friendly Cosmetics - The trend of eco-friendly cosmetics, exemplified by Cheeky Monkey Cosmetics, opens opportunities for brands to create products that are environmentally responsible and appealing to conscious consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of formaldahyde-free nail polishes to develop innovative, eco-friendly product lines.
2. Nail Polish - The nail polish industry has the opportunity to embrace youthful and bold branding to disrupt the market and cater to the preferences of younger consumers.
3. Beauty - The beauty industry can capitalize on the trend of eco-friendly cosmetics to offer consumers environmentally responsible product options.