Ahead of the official start of summer, Forever 21 and Speedo joined forces to design a line of sporty apparel, with the brightly colored and breezy pieces perfect for bold music festival looks, beach hangouts, and much more.
The line includes plenty of swimsuit designs, with one-shoulder one-pieces, high-waisted bikini sets, and stylish clip-connected two-pieces all offered. The swimsuits can easily be layered underneath the mesh shirt and dress that're also offered. Other inclusions are a range of neon windbreakers, hoodies, bike shorts, rain jackets, and graphic tees and tanks.
There are a number of Speedo-branded accessories in the line too, with mesh caps, bucket hats, and function-focused crossbody bags that are perfect for packing all the essentials.
Neon Olympian-Inspired Fashion
Forever 21 and Speedo Collaborated on a Range of Summer Apparel
Trend Themes
1. Sporty Fashion - Opportunity for innovative athleisure wear that combines functionality and style.
2. Bold Colors - Chance to create eye-catching designs using vibrant neon hues.
3. Collaborations - Potential for more partnerships between fashion and sportswear brands to create unique collections.
Industry Implications
1. Fashion - Fashion brands can explore new collaborations and designs to attract the sports and festival-going demographics.
2. Sportswear - Sportswear companies can expand their product offerings by incorporating trendy and fashionable elements.
3. Accessories - Opportunities for accessory brands to create functional and stylish items for outdoor activities and events.