Microsoft Ford Sync
Read Email Out Loud, Sync Your MP3s+Phone+iPod
Who doesn't like wireless devices. Ford does, and so will their consumers. The new collaboration between ford and Microsoft has front-lined a new standard for staying connected on the road. The Sync program allows you to control almost all of your portable devices to a central computer via Bluetooth or A2DP / AVRCP and USB 2.0 (for media devices), within the car. Which is voice activated! Caller Id, call waiting, almost everything a cell phone can offer, Sync will notify you of. Make and receive calls as well as receiving Audible text messages, so you don't have to read anything, Sync reads it for you...cool! As well you can reply to these text messages with 20 predefined responses. Play music by simply telling Sync which track to search for. And if you thought that Microsoft would ignore the massive consumer consumption of the Ipod, you're wrong. Because yes...The Apple Ipod is compatible with the Sync, along with many other media devices. Coming to the market in Fall 2007 the Sync will debut on the 2008 models of the Ford Focus, Fusion, Five Hundred, Edge, Freestyle, Explorer and Sport Trac.
Trend Themes
1. Wireless Connectivity - The collaboration between Ford and Microsoft in the Sync program showcases the trend of wireless connectivity in vehicles, providing opportunities for disruptive innovation in the automotive industry.
2. Voice-activated Technology - The voice-activated features of Sync, such as reading text messages and controlling media devices, highlight the trend of voice-activated technology in cars, presenting opportunities for disruptive innovation in the consumer electronics industry.
3. Device Compatibility - The compatibility of Sync with various media devices, including the Apple iPod, reflects the trend of device compatibility in automotive technology, opening up opportunities for disruptive innovation in the technology and electronics industry.
Industry Implications
1. Automotive Industry - The collaboration between Ford and Microsoft in the Sync program presents disruptive innovation opportunities in the automotive industry, particularly in the areas of wireless connectivity and voice-activated technology.
2. Consumer Electronics Industry - The integration of wireless connectivity and voice-activated technology in the Sync program creates disruptive innovation possibilities in the consumer electronics industry, offering new ways for consumers to interact with their devices while on the go.
3. Technology and Electronics Industry - The device compatibility feature of Sync with various media devices indicates disruptive innovation opportunities in the technology and electronics industry, as it allows for seamless integration of different devices in the automotive environment.