Ford Mexico's Ford Figo commercial spotlights the Millennial-centric vehicle in a fun and whimsical way. The television ad begins with a rotating model of the compact car and proceeds to take viewers on an imaginative journey through the Arctic, an old ship port and even to outer space.
Targeting a young audience of drivers, this Hispanic car ad illustrates the Ford Figo's sleek design as well as its versatility for those looking for quality at a reasonable price point. In addition to its compact yet roomy design, the vehicle is also marketed as fuel-efficient, a must-have for eco-conscious consumers.
Lastly, this car ad spotlights the Figo's many digital features, sure to appeal to tech users who are looking to stay connected while on the go.
Youth-Centric Auto Ads
Ford Mexico's Ford Figo Ad Takes Viewers on a Journey to Outer Space
Trend Themes
1. Youth-centric Advertising - Disruptive innovation opportunities exist in creating engaging and imaginative advertisements that resonate with a young audience.
2. Affordable Quality Cars - Disruptive innovation opportunities can be found in developing cost-effective vehicles that offer high-quality features.
3. Digital Integration in Vehicles - Disruptive innovation opportunities lie in integrating advanced digital features into cars to cater to the tech-savvy consumer market.
Industry Implications
1. Automotive - Disruptive innovation opportunities can be explored in the automotive industry by focusing on youth-centric advertising and affordable, technologically advanced vehicles.
2. Advertising - Disruptive innovation opportunities exist in the advertising industry to create engaging and imaginative campaigns that target a younger demographic.
3. Technology - Disruptive innovation opportunities can be found in the technology industry by integrating advanced digital features into vehicles, appealing to tech-savvy consumers.