As consumer concerns regarding the environment continue to mount, many have decided to "vote with their wallets" by purchasing products that are eco-friendly and sustainable, and Aeronaut Brewing Co.'s new 'For The Birds' IPA is a perfect example of such a product.
Aeronaut Brewing Co. partnered with Mass Audubon for its fourth annual fundraiser -- 'Birds and Brew.' This year the brewing company stated it wanted to focus on increasing visibility of Mass Audubon in the craft beer community and beyond -- hence the release of the For The Birds IPA, which proceeds from will go to conserving nature, and specifically, birds in rural and urban areas. The IPA embodies this commitment and is from a made a popular bird seed -- pale malted millet -- in the grain bill in a traditional New England style.
Bird-Saving IPA Beers
Aeronaut Brewing Co. and Mass Audubon Partner to Debut 'For the Birds' IPA
Trend Themes
1. Eco-friendly Alcohol - The trend towards eco-friendly products creates an opportunity for the development of ecologically sustainable and locally-sourced alcoholic beverages, like Aeronaut Brewing Co.'s 'For The Birds' IPA.
2. Conservation Fundraising - There is an increasing trend for companies to partner with charitable organizations and participate in fundraisers to raise awareness and funds for conservation efforts, like Aeronaut Brewing Co.'s partnership with Mass Audubon.
3. Innovative Ingredients in Alcohol - There is an opportunity for distilleries and breweries to experiment with innovative and unconventional ingredients, like pale malted millet, and incorporate them into their alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - There is a potential opportunity for the alcoholic beverage industry to shift towards ecologically sustainable products and partner with conservation organizations to support fundraising efforts, as demonstrated by Aeronaut Brewing Co.'s 'For The Birds' IPA.
2. Conservation and Non-profit Organizations - The partnership between Aeronaut Brewing Co. and Mass Audubon demonstrates the potential for non-profit organizations to collaborate with companies and participate in fundraisers to support conservation efforts.
3. Agriculture and Farming - The use of innovative ingredients like pale malted millet in Aeronaut Brewing Co.'s 'For The Birds' IPA highlights the potential for sustainable agriculture practices to be incorporated into the alcoholic beverage industry and related industries.