New York-based retail label O.N.S worked in collaboration with designer Niyi Okuboyejo on the avant-garde 'For Issa' collection for the holidays. The inspiration behind the capsule was Issa Samb, who is a famed painter from Senegal, with talents that branch out to poetry, sculpting and more. Okuboyejo looked to Samb's eccentric artwork, specifically the "Laboratorie Agit’Art movement." This serves as the main visual influence behind the apparel selection, which features jackets, shirts, accessories, pants and knitwear.
The details tap sartorial elements and include stripes, dots, patchwork, prints that recall West Africa and a color palette of bright yellow, red, and orange. The fine materials used to construct the For Issa collection include corduroy, merino wool and cotton poplin.
Avant-Garde Holiday Apparel
O.N.S and Niyi Okuboyejo Released the Artistic 'For Issa' Collection
Trend Themes
1. Avant-garde Fashion - There is a growing trend towards avant-garde fashion collections that draw inspiration from artistic movements, offering disruptive innovation opportunities in the fashion industry.
2. Cultural Influences - Fashion brands collaborating with artists and drawing inspiration from different cultures, like the 'For Issa' collection, present opportunities for disruptive innovation by creating unique and culturally diverse apparel.
3. Artistic Collaboration - The collaboration between retail label O.N.S and designer Niyi Okuboyejo on the 'For Issa' collection highlights the trend of artistic collaborations in the fashion industry, opening doors for disruptive innovation through the fusion of art and fashion.
Industry Implications
1. Fashion - The avant-garde 'For Issa' collection by O.N.S and Niyi Okuboyejo showcases disruptive innovation opportunities in the fashion industry through the exploration of artistic and cultural influences.
2. Art - The 'For Issa' collection demonstrates an innovation opportunity in the art industry where fashion collaborations can expand the reach of artists' work and create new forms of expression.
3. Retail - The collaboration between O.N.S and Niyi Okuboyejo on the 'For Issa' collection presents disruptive innovation opportunities in the retail industry through the creation of exclusive, limited-edition fashion collections that cater to niche markets.