With a footwear editorial that boasts a series of unconventionally shot photographs that emphasize DIY youth culture, Slam Jam directs attention to Japanese label SUICOKE's 2018 offerings. From "chunky MOTO-Cab slides" to "instant-classic DEPA-V2," the stylish silhouettes are presented as the perfect piece for the summer weather.
As previously mentioned, the footwear editorial entertains a rather irregular aesthetic in terms of photographic representation. Slam Jam selects the vibe of the photoshoot to be a diverse representation of mundane and work-related activities. From hair saloons and coffees shops to mall escalators and outside strolls, SUICOKE's 2018 offerings are communicated to the consumer as the go-to footwear for any occasion. In addition, the DIY aspect of the styled photoshoot relates the accessibility and versatility of the sandals.
Unconventionally Styled Footwear Editorials
Slam Jam Stylishly Highlights SUICOKE's Silhouettes
Trend Themes
1. Unconventional Footwear Editorials - Exploring new and unique ways to showcase footwear through photography and styling, creating engaging visual narratives that resonate with consumers.
2. DIY Youth Culture - Embracing a DIY aesthetic to connect with younger generations and express individuality through fashion and personal style.
3. Versatile Sandals - Highlighting the versatility of sandals as a footwear option for all occasions, from casual outings to work-related activities.
Industry Implications
1. Fashion Photography - Exploring unconventional and creative approaches to footwear editorials to capture the attention of consumers in the fashion industry.
2. Youth Culture - Catering to the preferences and interests of the youth demographic, incorporating elements of DIY culture and self-expression in fashion.
3. Footwear Retail - Using visually engaging and diverse footwear editorials to promote sandals as a versatile and must-have item for consumers in the footwear industry.