Unconventionally Styled Footwear Editorials

Slam Jam Stylishly Highlights SUICOKE's Silhouettes

With a footwear editorial that boasts a series of unconventionally shot photographs that emphasize DIY youth culture, Slam Jam directs attention to Japanese label SUICOKE's 2018 offerings. From "chunky MOTO-Cab slides" to "instant-classic DEPA-V2," the stylish silhouettes are presented as the perfect piece for the summer weather.

As previously mentioned, the footwear editorial entertains a rather irregular aesthetic in terms of photographic representation. Slam Jam selects the vibe of the photoshoot to be a diverse representation of mundane and work-related activities. From hair saloons and coffees shops to mall escalators and outside strolls, SUICOKE's 2018 offerings are communicated to the consumer as the go-to footwear for any occasion. In addition, the DIY aspect of the styled photoshoot relates the accessibility and versatility of the sandals.
Trend Themes
1. Unconventional Footwear Editorials - Exploring new and unique ways to showcase footwear through photography and styling, creating engaging visual narratives that resonate with consumers.
2. DIY Youth Culture - Embracing a DIY aesthetic to connect with younger generations and express individuality through fashion and personal style.
3. Versatile Sandals - Highlighting the versatility of sandals as a footwear option for all occasions, from casual outings to work-related activities.
Industry Implications
1. Fashion Photography - Exploring unconventional and creative approaches to footwear editorials to capture the attention of consumers in the fashion industry.
2. Youth Culture - Catering to the preferences and interests of the youth demographic, incorporating elements of DIY culture and self-expression in fashion.
3. Footwear Retail - Using visually engaging and diverse footwear editorials to promote sandals as a versatile and must-have item for consumers in the footwear industry.

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