Many consumers spend endless hours on their smartphones, even in the presence of other people, so the 'SoSole' footwear design is intended to incite real-time interaction.
Connecting to a wearers social media accounts, the 'SoSole' sneaker would illuminate to a specific color related to a certain hobby or personality trait. When different wearers meet, the 'SoSole' would become brighter and blink to encourage users to chat in real life rather than simply not or revert to the virtual world of social media.
The 'SoSole' footwear design is the work of Boijan Han and features a complex system of LEDs and connectivity. The designer hopes that the design could help to incite real-time connections and encourage users to get off their smartphones when out in the world.
Social Media-Connected Sneakers
The 'SoSole' Footwear Design Encourages IRL Interaction
Trend Themes
1. Social Media-connected Footwear - The integration of social media and footwear creates opportunities for increased brand engagement and personalized experiences for consumers.
2. Real-time Interaction Products - Products that incentivize real-life interactions and connections have the potential to disrupt the digital-first landscape and encourage socialization.
3. Wearable Tech for Social Connection - Innovative wearable technology that focuses on fostering social connections and bridging the gap between digital and real-life interactions.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage social media-connected footwear to create unique, personalized experiences for customers and increase engagement.
2. Technology - The integration of complex LED systems and social media connectivity creates opportunities for innovation in wearable technology products.
3. Event Planning - Event planners can use real-time interaction products like the 'SoSole' sneaker to create engaging experiences and encourage socialization among attendees.