Santi Zoraidez and Facu Labo are the artists behind Nike's Epic React Flyknit footwear campaign. While the former provided art and design direction, the latter took on the role as lead animator. The result is a series of colorful images that seek to spotlight key features in the sneaker's design—namely the 'React' sole, which constitutes a dynamic foam that provides comfort, bounce and shock absorption during activities.
Santi Zoraidez and Facu Labo direct the audience's attention to this technological advancement of the Epic React through a series of images and animations, where the shoe's sole is exhibited through bouncy and airy lines. From marshmallow-like bases to playful spring-like renditions, through good design the footwear campaign for the Nike Epic React Flyknit definitely instills a stylistic feeling of lightweight and soft sole.
Bubbly Footwear Campaigns
The Campaign for Nike's Epic React Flyknit Shoes is Upbeat and Playful
Trend Themes
1. Colorful Footwear Campaigns - Companies can use colorful and playful designs to highlight key features in their products.
2. Use of Animation in Footwear Campaigns - Companies can use animated content to visually demonstrate the technological advancements in their products.
3. Focus on Comfort and Performance in Footwear - There is a trend towards designing footwear that prioritize comfort and shock absorption during physical activity.
Industry Implications
1. Athletic Footwear Industry - With a focus on performance and comfort, footwear companies can target athletes and fitness enthusiasts with their products.
2. Advertising and Marketing Industry - Creative agencies can use playful designs and animations to capture consumer attention and showcase key features in their client's products.
3. Graphic Design Industry - Graphic designers can collaborate with companies to create visually appealing campaigns that highlight their products' unique features and functionalities.