The Footpatrol x Converse collaboration is released for the Spring/Summer 2019 season. The partnership displays a new iteration of the Chuck 70 and the Jack Purcell silhouette. Both uppers embrace "authentic collegiate-inspired colorways and fabrics." The drop is incredibly sporty, Americana-infused and will, without a doubt, capture the attention of contemporary consumers.
The Chuck 70 boasts a split-color upper that embraces a palette of navy, purple and orange. The silhouette is informed by basketball aesthetics. The Jack Purcell model, on the other hand, hints at badminton with a 'smile' toe cap. In addition to the footwear, the Footpatrol x Converse collab also launches a collegiate-informed hoodie that boasts a similar aesthetic and features a reversible design.
Collegiate-Inspired Shoe Silhouettes
The Footpatrol x Converse Collab Embraces American Heritage
Trend Themes
1. Collegiate-inspired Shoe - Opportunity for other shoe companies to create collegiate-inspired shoe designs that merge athletic aesthetics.
2. Sporty Americana Infused Styles - Potential for other collaborations to create sporty Americana infused designs, tailored for contemporary consumers.
3. Reversible Design - Opportunity for other clothing brands to create reversible designs for their clothing lines.
Industry Implications
1. Athletic Footwear Industry - Opportunity to incorporate collegiate-inspired designs for athletic shoes in the footwear industry.
2. Fashion Industry - Potential for other clothing collaborations to produce sporty Americana infused apparel for consumers in the fashion industry.
3. Sportswear Industry - Opportunity for companies in the sportswear industry to create reversible-inspired designs for their clothing lines.