Pizza Hut is renowned for its "out of the box" marketing concepts, and its latest collaboration with Ogilvy is no exception. The two joined forces to launch a limited-edition pizza box with a foosball table built into the lid.
The foosball pizza box features the iconic colorways of Pizza's hut's logo, red and white with two nets on either end and four bars of "players" (two per team). The center features the brand's logo with red and black components aiming to shoot the small ball into their opponent's net.
Thus far, this unique pizza box concept is only available to pizza-lovers in Hong Kong and fans have to try their lox by visiting the Pizza Hut app or leaving a clever comment on Pizza Hut Hong Kong’s Facebook page.
Foosball Pizza Boxes
Pizza Hut Joins Forces with Ogilvy for new Foosball Table Pizza Box
Trend Themes
1. Interactive Packaging - The foosball pizza box demonstrates the potential for interactive packaging that enhances the customer experience.
2. Branded Collaborations - The collaboration between Pizza Hut and Ogilvy highlights the growing trend of brands partnering with creative agencies to create unique marketing concepts.
3. Gamification of Food - The incorporation of a foosball table into the pizza box taps into the trend of gamifying food products to engage customers in a fun and interactive way.
Industry Implications
1. Food Packaging - The interactive foosball pizza box presents opportunities for food packaging companies to develop innovative and interactive packaging solutions.
2. Creative Agencies - The collaboration between Pizza Hut and Ogilvy showcases the potential for creative agencies to work with food brands in developing cutting-edge marketing concepts.
3. Fast Food - The gamification of food with the foosball pizza box presents an opportunity for fast food chains to differentiate themselves and create unique experiences for customers.