The Campbell's® recently debuted its Third Annual State of the Sides Report and an exciting food-inspired candle collection.
Launched as part of the brand's Sides Season™, the report delves into popular side dish trends and preferences among Americans, especially during the holiday season. Survey findings indicate that over half of Americans prefer a plate filled with side dishes over the main course, with a strong trend toward creamy, cheesy flavors like mac and cheese.
The limited-edition food-inspired candle collection, on the other hand, was launched in collaboration with CAMP. These candles bring the aromas of favorite sides — such as green bean casserole and jalapeño cheddar mac & cheese — into the home. Each scent aims to evoke fond holiday memories and family traditions.
Food-Inspired Candle Collections
The Campbell's® Releases Its Report Alongside Cheeky Candles
Trend Themes
1. Food-scented Home Products - Consumers are increasingly drawn to home products that replicate the nostalgic scents of their favorite meals, blending home decor with culinary experiences.
2. Side Dish Popularity - Side dishes are gaining prominence over main courses in American dining preferences, emphasizing the importance of versatile, flavorful accompaniments.
3. Holiday-themed Aromatics - Holiday seasons are driving demand for thematic candles and scents that evoke specific, cherished memories, enhancing festive atmospheres at home.
Industry Implications
1. Home Fragrance - The intersection of food-inspired scents with traditional home fragrance products introduces new sensory experiences for consumers.
2. Food and Beverage - Exploring new dimensions of consumer engagement, food brands are venturing into non-edible product lines that resonate with their core offerings.
3. Seasonal Products - Seasonal trends heavily influence consumer purchasing behavior, spotlighting the potential for limited-edition holiday-themed releases.