With consumers demanding brands to be more eco-friendly, the new Johnsonville Sausage foam tray packaging comes as a logical step from the brand to help be more environmental.
The Johnsonville Sausage packaging will feature 25% recycled materials and be created by packaging brand Cascades that makes use of the brand's 'EVOK' material. The sausage brand estimates that by incorporating the recycled material into the packaging design, the brand will be able to cut greenhouse gas emissions by 15%.
The Johnsonville Sausage foam trays will be marked with the symbol on the underside that lets consumers know that they are made with recycled materials. This subtle branding effort encourages consumers to interact with the product, take a peek at the rear to search for the mark and consider purchasing it.
Recycled Sausage Packaging
The Johnsonville Sausage Foam Trays will Feature 25% Recycled Material
Trend Themes
1. Eco-friendly Packaging - Brands can capitalize on the trend of eco-conscious consumers by incorporating recycled materials into their packaging designs.
2. Reducing Greenhouse Gas Emissions - By utilizing recycled materials, brands have the opportunity to significantly cut greenhouse gas emissions in their packaging processes.
3. Interactive Branding - Subtle branding efforts, such as marking packaging with symbols or messages, can enhance consumer interaction and consideration for the product.
Industry Implications
1. Food Packaging - The food packaging industry can explore incorporating recycled materials to meet consumer demands for eco-friendly packaging solutions.
2. Sausage Production - Sausage producers have the potential to reduce their environmental impact by partnering with packaging brands that specialize in creating sustainable packaging solutions.
3. Consumer Goods - Brands across various consumer goods industries can leverage interactive branding strategies to engage consumers and drive sales.