Playful and pretty, the poolside fashion featured in the Foam Magazine 'Hart-Throb' editorial screams summer. It might be an icy fall in Australian model Jessica Hart homeland, but she is certainly bringing the heat in the cover shoot. Clad in vibrant feminine swim- and beachwear, she matches the equally bright backdrop of the colorful tiles and blue waters.
The Foam Magazine 'Hart-Throb' editorial was shot by acclaimed French photographer Eric Guillemain. Set to appear in the June 2013 issue of the publication, the retro-inspired looks were put together by stylist Doria Santlofer. She clad the gap-toothed Victoria’s Secret beauty in ruffled one-pieces, deconstructed skirts and bow bikinis. The outfits were perfected with coral lips and easy hair.
Playful Poolside Fashion
The Foam Magazine 'Hart-Throb' Cover Shoot Stars Jessica Hart
Trend Themes
1. Poolside Wearables - Technology-infused poolside clothing and accessories provide style and functionality for consumers seeking comfort and convenience while basking in the sun.
2. Sustainable Swimwear - Eco-conscious swimwear brands that utilize recycled materials and ethical manufacturing processes are gaining popularity among consumers seeking eco-friendly options.
3. Virtual Poolside Experiences - Virtual and augmented reality technologies offer businesses in the travel and hospitality industry opportunities to create immersive and interactive poolside experiences for customers, increasing engagement and loyalty.
Industry Implications
1. Fashion Retail - Companies in the fashion industry can capitalize on the trend towards sustainable swimwear by incorporating eco-friendly materials and ethical manufacturing practices into their product lines.
2. Technology and Wearables - Businesses in the technology and wearables industry can develop smart poolside wearables, such as UV-sensing bracelets and waterproof headphones, to meet the needs of consumers who want fashionable yet functional beach and pool accessories.
3. Travel and Hospitality - Companies in the travel and hospitality industry can utilize virtual and augmented reality technologies to create immersive and interactive poolside experiences for customers, expanding their offerings beyond traditional amenities.