No! It's not a wingless, badminton birdie: although it sure looks like it. This is the new beverage container designed by Xymbiot Interactive Packaging, a division of ThinkAtomic Inc.
The bottle is actually made to fly through the air like a football, but to date, no drinkmaker has actually committed to filling it up.
Implications - The idea of interactive packaging is one that has not yet been fully explored and could prove to be a very useful marketing tool. People like things that they can do more than one task and a wrapper or bottle that has more than once use could be of high value to consumers and generate big buzz around your product.
Soda Bottle Rockets
Xymbiot Interactive Packaging
Trend Themes
1. Interactive Packaging - The trend towards interactive packaging presents an opportunity to create multi-purpose and buzz-worthy products.
2. Novel Beverage Containers - Innovative beverage containers, such as the flying soda bottle, offer a unique way to stand out in the crowded beverage market.
3. Multi-functional Products - Consumers are increasingly drawn towards products that serve multiple purposes, creating opportunities for companies to incorporate unique features into their packaging.
Industry Implications
1. Beverage Industry - Innovations in beverage packaging, like the Xymbiot Interactive Packaging soda bottle rocket, can disrupt the traditional beverage market.
2. Marketing Industry - Interactive packaging provides a new and innovative way to engage consumers and generate buzz around products.
3. Packaging Industry - The trend towards multi-functional packaging creates opportunities for packaging companies to offer unique and inventive solutions.