Beauty brand MERIT announced the launch of six new shades of its best-selling Flush Balm, expanding the collection to a total of 13 shades. Dropping on January 2, 2025, the shades were developed based on consumer feedback and fill gaps in the existing lineup, now categorized into pops, pinks, and neutrals for easy navigation.
The pops category includes Stockholm, Rouge, Lusitano, and Le Bonbon, while the pinks include Après, Cheeky, Archival, and Beverly Hills. The neutrals round out the assortment with Postmodern, Bespoke, Fox, Persimmon, and Terracotta.
Known for its natural, buildable color and lightweight, non-pore-clogging formula, MERIT's Flush Balm delivers a skin-like finish that can be worn over bare skin or makeup without feeling heavy or cakey.
To mark the January launch, MERIT is releasing a limited-edition box featuring all 13 shades. The collection will be available at MeritBeauty.com for $41 CAD.
Expanded Blush Shade Launches
MERIT Introduces Six New Flush Balm Shades for 2025
Trend Themes
1. Consumer-driven Product Development - The use of consumer feedback in developing real-time beauty products showcases a shift towards personalized and adaptive product lines.
2. Expanded Shade Inclusivity - Expanding the range of blush shades offers an opportunity to appeal to diverse skin tones, reflecting a growing demand for inclusivity in cosmetics.
3. Category-based Product Navigation - Organizing makeup offerings into distinct categories like pops, pinks, and neutrals simplifies the shopping experience, aligning with consumer desire for convenience.
Industry Implications
1. Beauty and Personal Care - The introduction of multiple new blush shades highlights ongoing innovation, catering to a growing, diverse customer base demanding more personalized beauty solutions.
2. E-commerce and Retail - An online exclusive limited-edition beauty product collection signifies a shift towards digital-first marketing and sales strategies in retail.
3. Cosmetics Packaging - The release of a limited-edition blush box set underscores a focus on premium packaging innovations as a method to enhance product appeal.