Just in time for the holiday season, Rihanna‘s Savage X Fenty has dropped a cozy separates collection dubbed 'Fluff It Up.'
The 'Fluff It Up' collection consists of different loungewear pieces made from an ultra-soft fluffy knit fabric. Pieces include high-waisted pajama pants, a halter-neck bralette, a cropped cardigan, booty shorts, a robe, thigh-high stockings, and even a slip dress. Though the pieces are cozy enough for lounging, they're chic enough to wear out of the house as well. In fact, all the items come in a vibrant Kelly Green hue or a rich Navy Blue that's sure to make a statement. You can even put together a matching set by purchasing the five-piece Fluff It Up pack for just under $300.
Fluffy Neon Green Loungewear
Rihanna's Savage x Fenty Just Dropped 'Fluff It Up' Separates
Trend Themes
1. Cozy Separates - Opportunity to create unique loungewear separates using ultra-soft and playful fabrics for both fashion and comfort.
2. Matching Sets - Disruptive innovation in creating matching loungewear sets that offer both high fashion and comfort.
3. Colorful Loungewear - Trend towards vibrant and eye-catching loungewear pieces that can be dressed up or down.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate more playful and comfortable loungewear collections into their product lines.
2. Retail/e-commerce - Opportunity for retailers to market and sell comfortable loungewear online to consumers who prioritize both fashion and comfort.
3. Textile Manufacturing - Opportunity to create innovative ultra-soft, fluffy knits, and other playful fabrics suited for loungewear collections.