Flow Beverage Corp. recently announced the launch of a new Vitamin Infused Water range that is now available in Canada. The vitamin-infused waters are made with no added sugars or preservatives and are the latest addition to Flow's functional water offering which includes original alkaline, flavored and collagen waters.
Featuring a 120% Daily value of Vitamin C, zero sugar and zero calories, Flow's Vitamin-Infused Waters are made using all organic-certified ingredients. "We believe this latest innovation from Flow fits squarely with the evolving tastes our customer base who are increasingly requiring functional benefits and best-in-class sustainable practices from the beverages they consume," said Nicholas Reichenbach, Flow's founder and CEO.
The new vitamin water range is available in three tasty flavors including Vitamin Infused Elderberry, Vitamin Infused Cherry and Vitamin Infused Citrus.
Organic Vitamin Waters
The Flow Vitamin Infused Water Range Includes 3 Tasty, Sugar-Free Flavors
Trend Themes
1. Vitamin-infused Beverages - The new vitamin-infused water range is just one example of the trend toward functional and nutritious beverages that offer added benefits to health-conscious consumers.
2. Clean Label Ingredients - Flow's use of organic-certified ingredients with no added sugars or preservatives reflects a growing demand for clean label products by consumers.
3. Alkaline Waters - Flow's original alkaline water offering is part of a trend toward beverages with higher pH levels that offer potential health benefits.
Industry Implications
1. Beverage - Opportunities exist for beverage companies to develop innovative products that offer functional benefits and clean label ingredients to meet the demands of health-conscious consumers.
2. Organic Food - The use of organic-certified ingredients in Flow's vitamin-infused water range reflects a growing trend in the organic food industry toward more natural and sustainable ingredients.
3. Health and Wellness - The trend toward functional, nutritious, and clean-label beverages such as Flow's vitamin-infused water range aligns with the health and wellness industry's focus on providing products that promote overall health and wellbeing.