Absolutely brilliant and totally different to anything I have seen before. To illustrate that objects can take on the animalistic instinct to form groups, herds or flocks, artist Rune Guneriussen created a photo project using ordinary household objects.
I love the world globes nestled on the rocks as if nesting, the antique lights shivering together in the snow, and everything about the flocks of telephones.
Implications - Animals have a special place for most consumers because they each represent specific virtues. For example, owls embody wisdom and rabbits embody patience. Consumers want to be reminded of the virtues that constitute a remarkable human being. Whether it be through animalized products or another means, companies should seek out opportunities to remind consumers of noble virtues.
Animalistic Appliances
Flocking Telephones, Nesting Globes and Shivering Lights
Trend Themes
1. Animal-inspired Products - Creating household items that resemble animals to remind consumers of noble virtues.
2. Object Grouping Art - Using household objects to create animalistic art installations.
3. Nature-inspired Decor - Incorporating natural elements into household decor such as rocks or snow.
Industry Implications
1. Home Decor - Incorporating animal-inspired designs into household items.
2. Art - Creating animalistic art installations using various objects.
3. Consumer Goods - Developing new product lines with animal-inspired designs.