On the water at the Marina Bay Sands in Singapore, Apple revealed its new floating store—which is complete with an underwater meeting space.
The futuristic structure was previously covered in an opaque wrapping, which has now been removed to reveal a stunning glass design that provides its visitors with 360 degree views of the surrounding area. On the main level, consumers will be able to browse through Apple's product offerings while consulting with team members who will be available to answer any questions they may have. Like the company's other in-store locations, the floating store boasts a minimalist interior that speaks to the Apple brand.
Retail Chief Deirdre O'Brien spoke to the opening, stating, "Our passionate and talented team is ready to welcome this community to our new store and deliver the care and support that our customers around the world love."
Floating Sphere-Shaped Stores
Apple is Opening a Beautifully Designed Floating Store in Singapore
Trend Themes
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2. Underwater Meeting Spaces - The incorporation of underwater meeting spaces in floating stores opens up new possibilities for unconventional business meetings and events.
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Industry Implications
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