The aptly titled Cloud is a magnetic floating sofa concept that is designed for ultra comfort and relaxation. Oh, and it looks freaking cool!
According to designer D.K. Wei, "the soft floating upper part is supported by the magnetic force generated by the bottom base."
The Cloud received honorable mention in the RELAX furniture design contest by the fantastic folks at Yanko Design.
Implications - This trend shows how many consumers feel as if they cannot relax on earth, but have to be transported into an alternate universe where the stressors of everyday life do not affect them to the same extent. Brands that wish to emphasize relaxation can use advertising, language a visual aesthetics in order to concoct a product or service that is out of this world.
Floating Sofas
The ‘Cloud' Uses Magnets To Let You Enjoy Weightless Lounging
Trend Themes
1. Magnetic Floating Sofas - Brands can explore the use of magnetic technology to create weightless and ultra-comfortable sofas for a unique relaxation experience.
2. Escape From Everyday Life - Brands can cater to consumers' desire for a stress-free environment by offering products and services that create an alternate universe-like experience.
3. Relaxation as a Luxury - Brands can position relaxation as a luxury by incorporating premium materials and sleek designs into their relaxation products, such as magnetic floating sofas.
Industry Implications
1. Furniture - Furniture companies can innovate by incorporating magnetic technology into their designs to create floating sofas and other innovative relaxation furniture.
2. Hospitality - Hotels and resorts can attract customers by offering rooms or lounges equipped with magnetic floating sofas, providing a unique and luxurious relaxation experience.
3. Wellness - Wellness centers and spas can incorporate magnetic floating sofas into their facilities, offering clients a one-of-a-kind relaxation experience.