The latest spring collection from global sandal brand Havaianas is promoted with this tourist photo series where colorful flocks of Havaianas sandals are shown invading the European capitals of Paris, Rome, London and Madrid.
Looking at these brilliant print ads I cannot wait till summer holidays when I'll be able to walk around cultured city centers with my flip-flops and shades on!
Implications - Customers are looking for more comfort and practicability in their styles. Products that provide both while still being fashionable attract a greater audience. Instead of focusing on either style or comfort in designs, companies should integrate both into their products in order to gain more consumers.
Urban Flip Flop Invasions
Havaianas Sandals Bombard Paris, Rome, London and Madrid
Trend Themes
1. Practical Fashion - Companies should integrate both style and comfort into their products to attract a greater audience.
2. Summer Holiday Essentials - Products that provide comfort and practicability while still being fashionable are in high demand.
3. Tourist Marketing - Using tourist photos in advertising campaigns can be an effective way to promote products.
Industry Implications
1. Footwear - Footwear companies can capitalize on the trend of practical fashion by designing stylish and comfortable shoes, like Havaianas sandals.
2. Fashion Accessories - Companies in the fashion accessories industry can create products that provide comfort and practicability, attracting customers looking for practical yet fashionable items.
3. Travel and Tourism - The tourist marketing trend can be leveraged by travel and tourism companies to attract customers by showcasing its products in popular tourist destinations.