Google, together with California-based advertising agency 72andSunny, created an inspiring ad about a French man, Laurent Aigon, who had a dream to fly a plane and to be a pilot ever since he was a young boy. He never made it as a pilot, so Google showed him how to build a flight simulator.
In the video, after a visit to the airshow, Aigon decides to realize his dream and build a homemade flight simulator, sourcing parts from all over the world; with the cabling system coming from Italy, the radio NAV in China, gathering real flight instruments from a real plane in Peru, the yoke was apparently the hardest part to find; but eventually found it in southeast of France. He even finds a co-pilot to help him fly the plane. The greatest joy that Aigon has is the ability to share his passion with his children and fly a plane his own way, thanks to Google.
Realistic Flight Simulator Ads
Google Stories Makes One Man’s Pilot Dream Come True
Trend Themes
1. DIY Flight Simulators - The trend of building homemade flight simulators allows individuals to fulfill their dreams of flying and experience the joy of piloting without formal training.
2. Global Parts Sourcing - The trend of sourcing flight simulator parts from around the world provides opportunities for international collaboration and access to specialized components.
3. Virtual Reality Piloting - The trend of using virtual reality technology in flight simulators offers a realistic and immersive experience for aspiring pilots to practice and enhance their skills.
Industry Implications
1. Aviation - The aviation industry can capitalize on the trend of DIY flight simulators by offering specialized parts, equipment, and guidance to individuals interested in building their own simulators.
2. E-commerce - The e-commerce industry can benefit from the trend of global parts sourcing by creating online platforms that connect individuals and businesses looking to buy or sell flight simulator components.
3. Virtual Reality - The virtual reality industry can seize the opportunity presented by the trend of virtual reality piloting by developing advanced simulator technology and software that deliver a more immersive and realistic flying experience.