Jaded London's Rainbow fleece jacket is an eye-catching garment that is sold alongside a matching pair of jogging pants. The cozy piece embraces streetwear's current obsession with textured outerwear and is reflective of consumers' ongoing choice to wear cruelty-free fur alternatives.
Overall, the fleece jacket boasts a soft and comfortable design with an oversized, baggy fit. Its vivid print consist of watercolor-inspired strokes in green, yellow, blue, pink and orange hues. This bright mix of colors resembles light washes of paint, staying true to Jaded London's fun and youthful aesthetic.
Thought a bold statement piece, this jacket's machine-washable fabrics ensure it is practical for those wearing it, while its warm design makes it ideal for layering and for the cooler winter months ahead.
Cozy Technicolored Jackets
Jaded London's Rainbow Fleece Jacket is Sold with Matching Pants
Trend Themes
1. Rainbow Outerwear - Disruptive innovation opportunity to create bold and colorful outerwear designs for the streetwear market, incorporating sustainable materials.
2. Cruelty-free Fur Alternatives - Disruptive innovation opportunity to design cruelty-free fur alternatives for the fashion industry, incorporating innovative and sustainable materials.
3. Machine-washable Statement Pieces - Disruptive innovation opportunity to create practical and washable statement pieces that are both durable and comfortable.
Industry Implications
1. Fashion - The rainbow outerwear trend presents a disruptive innovation opportunity for sustainable fashion designers to create bold and colorful, yet eco-friendly, designs.
2. Streetwear - The rainbow outerwear trend presents a disruptive innovation opportunity for streetwear brands to incorporate vibrant and eye-catching designs into their collections, while also catering to the demand for cruelty-free fur alternatives.
3. Textile Manufacturing - The cruelty-free fur alternatives trend presents a disruptive innovation opportunity for textile manufacturers to explore new materials that can replicate the look and feel of fur, without harming animals.