Franz Aliquo, the self proclaimed 'Supreme Commander' hosts the 'Flavor Tripping' parties at which guests, after paying their admission fee of $15, are given a single South African miracle fruit and are told to, “pop it in your mouth and scrape the pulp off the seed, swirl it around and hold it in your mouth for about a minute,†he said. “Then you're ready to go.â€
“The berry rewires the way the palate perceives sour flavors for an hour or so, rendering lemons as sweet as candy,†according to the New York Times.
The effect apparently lasts for about an hour, in which party goers experiment, eating things like, lemons, radishes, brussel sprouts and drinking vinegar. Supreme's parties are popular in N.Y. and San Francisco.
Check out our previously Miracle Fruit coverage:
Miracle Fruit Parties
Flavor Tripping Events
Trend Themes
1. Flavor Tripping Events - Opportunity for event planners to create unique and interactive experiences by incorporating flavor tripping parties into their offerings.
2. Palate Perception Rewiring - Potential for companies to develop products or services that temporarily alter the way people taste and perceive flavors, opening up new culinary experiences.
3. Sensory Exploration - Growing interest in sensory exploration and experimentation, presenting opportunities for businesses to create innovative taste and flavor-related experiences.
Industry Implications
1. Event Planning - Event planning industry can capitalize on the trend by offering flavor tripping parties as a unique and memorable experience for clients.
2. Food and Beverage - Food and beverage industry can innovate by incorporating miracle fruit or similar taste-altering ingredients into their products to create novel flavor experiences.
3. Hospitality and Tourism - Hospitality and tourism industry can attract customers by including flavor tripping events as part of their offerings, providing a memorable and immersive experience.