The PepsiCo snack brand, Lay's, recently created a new 'flavor trip' social media, which will be launched on the brand's Facebook, Instagram, as well as Twitter. The 'favor trip' promotion will provide consumers with a chance to receive chip flavors that are typically exclusive to other markets around the world. The promotion was launched on August 20th, and it will continue until supplies are depleted.
Consumers can enter into the competition by using social media to state what country they would like to visit, with options including Germany, Greece, Mexico, and Thailand. The potato chip flavors include beer and bratwurst for Germany, tzatziki for Greece, Lime, and sea salt for Mexico, as well as basil and Chili for Thailand.
Social Media Chip Giveaways
Lay's Launched a 'Flavor Tour' Promotion on the Brand's Social Media
Trend Themes
1. Social Media Promotions - Opportunity for brands to engage with consumers and create buzz through interactive contests and giveaways.
2. Global Flavor Exploration - Opening up opportunities for consumers to experience unique and exotic flavors from around the world.
3. Audience Customization - Using social media platforms to tailor promotions and prizes to specific consumer preferences and interests.
Industry Implications
1. Food and Beverage - Brands can leverage social media to promote new flavors and engage with customers, creating excitement and driving sales.
2. Social Media Marketing - An industry that is constantly evolving and finding new ways to engage with consumers and build brand loyalty through innovative promotions.
3. Tourism and Travel - By associating chip flavors with different countries, brands can pique consumer interest and inspire travel to those destinations.