Although the Flare 'Who's That Girl?' editorial might be youthfully playful, there is an elegant element to each look that makes them as perfect for the grownup woman as it is for the adolescent girl. While the former will be able to indulge her young-at-heart mentality, the latter will be able to have fun with a slightly more sophisticated wardrobe than she is used to.
Captured by photographer Chris Nicholls, the Flare Who's That Girl? editorial is set to appear in the July 2012 issue of the Canadian publication. It stars model Amanda, who channels her inner blogger, fashion editor, model scout and socialite for the multiple personality photoshoot. Styled by real fashion editor Fiona Green, the wardrobe is filled with high- and low-end pieces from the likes of Jil Sander, Zara, Prabal Gurung and Joe Fresh.
Multiple Personality Editorials
The Flare 'Who's That Girl?' Photoshoot is Vivacious and Fun
Trend Themes
1. Youthful Playfulness - There is potential for disruptive innovation in creating fashion and lifestyle products that capture the youthful playfulness seen in the Flare 'Who's That Girl?' editorial.
2. Elegant Fun - Opportunities for disruptive innovation exist in the development of fashion and beauty products that combine elegance with a sense of fun, appealing to both mature women and younger girls.
3. Multiple Persona Branding - A disruptive innovation opportunity lies in the creation of marketing strategies and campaigns that incorporate the concept of multiple personas, appealing to different customer segments.
Industry Implications
1. Fashion - The fashion industry can leverage the youthful playfulness and elegant fun showcased in the Flare 'Who's That Girl?' editorial to create new clothing lines and accessories.
2. Beauty - The beauty industry has an opportunity to develop makeup and skincare products that embody the concept of youthful playfulness and elegant fun as seen in the editorial.
3. Marketing - The marketing industry can disrupt traditional strategies by incorporating the idea of multiple personas, catering to different target markets, as inspired by the Flare 'Who's That Girl?' editorial.