Bagel Bites recently joined forces with TABASCO Brand to release new spicy bagel bites through their Flame Flight Kits. The exclusive kits will be available for fans to win, and the lucky winners will also be "part of an exclusive focus group that will tell the two brands what the BEST hot sauce pairing with Bagel Bites is."
To win a Flame Flight Kit and be part of the Flame Flight Focus Group, fans enter online to be one of 1,000 winners. Each kit includes a coupon for free Bagel Bites and nine full-size TABASCO® Sauces that go from mild to extra hot so fans can have their own taste test. Focus group members will test out different combinations and share their favorite on Twitter with @bagelbites and @TABASCO using #FlameFlight.
Spicy Bagel Bite Kits
Bagel Bites Teams Up with TABASCO® Brand to Release Flame Flight Kits
Trend Themes
1. Spicy Food Trend - Opportunity for food companies to collaborate with hot sauce brands and develop spicy food offerings to satisfy the consumers' increasingly bold and demanding palates.
2. Social Media Marketing Trend - Brands can leverage platforms like Twitter to engage with customers, create promotional campaigns, and collect valuable data through user-generated content.
3. Crowdsourcing Trend - By involving customers in product development and marketing, companies can foster brand loyalty, increase engagement, and gain insights for future innovation.
Industry Implications
1. Frozen Food Industry - Innovation opportunities for frozen food companies to expand beyond classic flavors and offer new and exciting options, like spicy bagel bites.
2. Hot Sauce Industry - Hot sauce companies can collaborate with food brands and explore new distribution channels to reach a wider audience and increase sales.
3. Marketing Industry - Marketing firms can help brands create engaging social media campaigns, connect with customers, and develop crowdsourcing strategies to better understand and meet their needs.