Sweet and simple, the collection in the Fischer Spring 2010 Lookbook presents the coupley models in a retrospective light. Wearing soft, romantic pieces, the two complement one another with their similar relaxed styles.
The dewy, natural lighting places a glow about the shots, showing the early summer sunlight. This therefore places emphasis on the the structured springwear in their contrasting backgrounds, making each piece stand out despite its complex sets.
Implications - The recent economic downturn prompted consumers to make more affordable purchases at vintage and thrift stores. This has caused a resurgence in retro styles which consumers appreciate for their rarity and very atypical designs. Companies can cater to fashionable demographics by incorporating elements of antiquity into their product lines.
40s-Inspired Coupletography
The Fischer Spring 2010 Lookbook is a Retro Love Affair
Trend Themes
1. Retro Fashion - There is a resurgence in retro styles which consumers appreciate for their rarity and atypical designs, companies can benefit by incorporating elements of antiquity into their product lines.
2. Couple Apparel - The Fischer Spring 2010 Lookbook presents coupley models in a retrospective light, this could be a trend for companies looking to increase sales by marketing couple apparel.
3. Vintage-inspired Lookbooks - The Fischer Spring 2010 Lookbook is an example of a trend where lookbooks have a vintage-inspired layout, this could be a potential disruptive innovation for companies who create lookbooks.
Industry Implications
1. Fashion Retail - Retro fashion trends could present a promising opportunity for companies in the fashion retail industry to market rare and atypical designs.
2. Couples' Accessories - The Fischer Spring 2010 Lookbook presents coupley models in a retrospective light, this could be a potential market for companies in the accessories industry to market towards couples.
3. Marketing and Advertising - Vintage-inspired lookbooks could be a potential disruptive innovation opportunity for companies who create marketing and advertising materials for brands and products.