Because sunglasses are crucial when partying on a rooftop patio, New York-based spectacles company 'Monocle Order' placed its first vending machine in one of New York's most popular night clubs. The founder of Monocle Order realized many event-goers either forget their sunglasses at home or end up breaking them -- this is why Monocle Order decided to try out this new sales tactic. The idea blurs the line between luxurious and disposable, but it will be a very convenient service nevertheless.
The vending machine was custom-made by woodwork artisan Stefan Rurak. The credit card-operated system will be stocked with premium sunglasses in a variety of avant-garde styles, prices ranging from $50 to $150. Guests will be able to purchase premium brands like Ray-Ban and in-house label Blood and Tears.
Emergency Eyewear Dispensers
'Monocle Order' Unveils Its First Vending Machine for Sunglasses
Trend Themes
1. Personalized Vending Machines - The emergence of personalized vending machines that cater to specific consumer needs presents opportunities for brands to provide convenient and targeted solutions.
2. Luxury Disposables - The trend of blurring the line between luxury and disposable products opens up opportunities for brands to create high-end, yet accessible and convenient experiences for customers.
3. Innovative Retail Solutions - The use of credit card-operated vending machines in popular venues showcases the potential for innovative retail solutions that prioritize convenience and accessibility.
Industry Implications
1. Eyewear - The eyewear industry can capitalize on the emerging trend of vending machines for sunglasses by collaborating with event organizers and clubs to provide convenient, on-demand eyewear solutions.
2. Retail - The retail industry can explore the concept of personalized vending machines to offer a wide range of products in high-traffic areas, enhancing customer convenience and generating new sales opportunities.
3. Hospitality - The hospitality industry can incorporate credit card-operated vending machines stocked with premium products, such as sunglasses, to elevate customer experiences and generate additional revenue streams.