Oooh, glittering diamond! Well, not really. It's a 10 mm solitaire Austrian Swarovski crystal, but it does sparkle fabulously thanks to a small internal light.
The $39.95 bling on a string is powered by a replaceable 3-volt lithium battery which lasts about 60 hours. The crystal cube dangles elegantly from nylon-coated wire which is so slender, your bauble will appear to float when you bling it out to the clubs with you!
Implications - With the recession coming to an end, consumers are looking for ways to inject an element of luxury into their lives. Items that contain a prestigious element let shoppers feel like they are experiencing something exclusive. Companies could focus on this when attempting to attract more buyers.
Glowing Swarovski Cube
FireJewel Necklace
Trend Themes
1. Luxury Injection - The recession coming to an end has created an opportunity for companies to attract more buyers by offering items that contain a prestigious element, letting shoppers feel like they are experiencing something exclusive.
2. Glowing Accessories - The introduction of internally illuminated accessories, such as the FireJewel Necklace, presents a disruptive innovation opportunity for companies to create unique and eye-catching products in the fashion industry.
3. Battery-powered Bling - The use of replaceable lithium batteries to power fashion accessories, like the FireJewel Necklace, opens up possibilities for disruptive innovation in the battery industry to create longer-lasting and more efficient power sources.
Industry Implications
1. Fashion - The fashion industry has the opportunity to explore and capitalize on the trend of incorporating prestigious elements into accessories to attract consumers seeking a touch of luxury.
2. Jewelry - The jewelry industry can leverage the idea of internally illuminated accessories to create visually stunning and unique pieces that stand out in the market.
3. Battery - The use of replaceable lithium batteries in fashion accessories presents an innovative opportunity for the battery industry to develop and supply efficient and long-lasting power sources.