Amsterdam-based Suitsupply has released its 'Find Your Perfect Fit' campaign in an attempt to better represent sexuality and love in its brand. The ad campaign is currently running for the start-up's Spring/Summer 2018 collection and prominently features gay imagery, including men kissing and touching one another. The campaign was launched through Facebook, Instagram, Twitter and appeared in various Suitsupply stores across the world.
The 'Find Your Perfect fit' campaign has received backlash from some Suitsupply customers, with many finding issues with the imagery. This reaction was expected, as Suitsupply was determined to represent and celebrate of all forms of love.
The campaign has drawn criticisms, but Suitsupply CEO Fokke de Jong has spoken out against these reactions and stated that "the new followers and positive messages that have been prominent in our social media is a good indicator that this campaign has been well received." This ad campaign draws further discussion to the representation of the LGBTQ community in advertising as the idea of open displays of gay affection have not yet been accepted by some. Suitsupply has further stated that its 'Find Your Perfect Fit' campaign was meant to support and celebrate LGBTQ community and that gay imagery and representation was long overdue.
Inclusive Ad Campaigns
The 'Find Your Perfect Fit' Campaign Celebrates the LGBTQ Community
Trend Themes
1. Inclusive Advertising - The 'Find Your Perfect Fit' campaign by Suitsupply highlights the importance of inclusive representation in advertising and the LGBTQ community.
2. Celebrating Diversity - The campaign showcases the need for businesses to celebrate and support diverse communities, such as the LGBTQ community, through their marketing efforts.
3. Challenging Taboos - The backlash faced by Suitsupply's campaign highlights the opportunity to challenge societal taboos and break barriers through bold and inclusive advertising.
Industry Implications
1. Fashion Retail - Fashion retailers have the opportunity to embrace inclusive advertising to better represent diverse communities and promote acceptance and equality.
2. Marketing and Advertising - The campaign highlights the need for marketing and advertising professionals to prioritize inclusivity and diversity in their strategies and campaigns.
3. Social Media - The 'Find Your Perfect Fit' campaign demonstrates the power of social media platforms in amplifying inclusive messaging and creating positive change.