The new FILA x BNP Paribas Open collection is crafted in celebration of the tennis tournament in The Indian Wells. The BNP Paribas Open happens annually in March and this is the sports label's second year collaborating with the tournament in crafting exclusive footwear. This year, FILA reworks the Tennis 2.0 Knit silhouette and the Drifter Slide silhouette. The tennis 2.0 Knit has a soft knitted upper with a neoprene bootie, whilst the sides of the Drifter Slides are crafted with tennis ball material.
Both the offerings from the FILA x BNP Paribas Open collection boast the two brands throughout. The sneakers are made in a white colorway with green-detailed accents. The slides are rendered in the yellow tennis ball strap material. Each piece will also be packaged within a custom box to exude a correlating theme. The Tennis 2.0 Knit is priced at $80 USD and the Drifter Slides is priced at $30 USD, both available exclusively at the FILA location in Indian Wells.
Tennis Tournament-Inspired Footwear
FILA x BNP Paribas Open Deliver Two Reworked Silhouettes
Trend Themes
1. Tennis-inspired Footwear - Opportunity for sports footwear brands to collaborate with tennis tournaments and create exclusive collections.
2. Knitted Upper - Disruptive innovation in the footwear industry as brands incorporate soft knitted uppers for enhanced comfort and flexibility.
3. Custom Packaging - Opportunity for brands to create custom packaging that reflects the theme of the collaboration and enhances the overall product experience.
Industry Implications
1. Sports Footwear - Tennis collaboration presents a lucrative market for sports footwear brands to launch limited-edition collections.
2. Textile Manufacturing - Incorporation of knitted uppers in footwear opens up opportunities for textile manufacturers to develop specialized materials.
3. Packaging Design - Brands can explore innovative packaging designs that align with the theme of collaborations to create a unique brand experience.