The Fila collection for Fall/Winter 2018 is showcased in a playful editorial that successfully highlights the offerings' key stylistic elements. For the upcoming season, the sportswear giant references its historic roots with a heritage-inspired capsule. The accompanying editorial depicts clothing from both the men's and women's 2018 Fila collections.
From "revived soccer styles [and] reimagined knitwear" to "re-proportioned hardware and reeingineered staples," the Fall/Winter offerings undergo a process of reconstruction that makes their timeless designs even more relevant in 2018.
Of course, the sporty retro aesthetic that has become largely associated with the brand's identity plays a strong stylistic role in the upcoming Fila collection. The athletic label uses color blocking, line work, iconic color combinations and versatile fabrics that boast different textures as inherent stylistic embellishments to its silhouettes.
Reimagined Sporty Heritage Collections
The Upcoming Fila Collection Has a Strong Retro Aesthetic
Trend Themes
1. Revived Soccer Styles - Opportunity to create modern and stylish sportswear that pays homage to soccer heritage.
2. Reimagined Knitwear - Opportunity to innovate with new techniques and textures to redefine knitwear for a retro-inspired look.
3. Re-proportioned Hardware and Reengineered Staples - Opportunity to explore new design elements and materials to update and enhance classic sportswear staples.
Industry Implications
1. Fashion and Apparel - Fashion brands can tap into the sportswear trend and create retro-inspired collections with a modern twist.
2. Textile and Materials - Companies can develop new fabric technologies and textures to provide innovative options for retro-inspired sportswear.
3. Sports and Recreation - Brands can leverage the popularity of vintage-inspired sportswear to create retro-themed athletic apparel and equipment.