The Figleaves ad has created quite a stir in the run to Christmas with a poster campaign on the London underground. The poster features the attractive young lady Martina Volkova modelling lingerie in a Christmas setting. There have been reports of accidents occurring as men stop to stare at the ad.
To take the campaign further to a global audience, the brand has created a short viral video that takes a humorous look at the effect of the advert on those that pass by. The ad captures a variety of men and even women stopping to take in the poster featuring Volkova posing sensually in lingerie. The Figleaves ad is a clever way to garner consumer attention in a busy city.
Commuter-Stopping Campaigns
The Figleaves Ad Causes a Stir on the London Underground
Trend Themes
1. Interactive Subway Ads - Opportunities for brands to create engaging and attention-grabbing advertisements in subway stations.
2. Viral Marketing Videos - The use of short and humorous videos to increase brand awareness and reach a global audience.
3. Provocative Advertising - Creating controversial and eye-catching advertisements that generate buzz and consumer attention.
Industry Implications
1. Advertising - Potential for advertising agencies to develop innovative and captivating campaigns for brands.
2. Fashion and Lingerie - Opportunities for lingerie brands to use provocative advertising to stand out in a competitive market.
3. Digital Marketing and Social Media - The need for brands to leverage viral videos and social media platforms to amplify their campaigns and reach a wider audience.