The Edun Fall 2011 collection was unveiled by the design house today in preparation for New York Fashion Week. The firm was founded by musical celebrity Bono and partner Ali Hewson. The company caught the eye of the luxury conglomerate LVMH and was promptly purchased, making the Edun Fall 2011 collection an absolute must see.
Edun designer Sharon Wauchob combines influences from her native Ireland and a country of polar design opposites, Africa. The mixture of fabrics and textures used in the Edun Fall 2011 collection brings a remarkable twist to couture as you know it.
Fair-Trade Fashion
The Edun Fall 2011 Collection Brings an Haute African Inspiration
Trend Themes
1. Sustainable Fashion - Opportunity for brands to incorporate environmentally friendly and socially responsible practices in the fashion industry.
2. Ethical Sourcing - Growing demand for transparency and fair-trade practices in the sourcing of materials and production processes in the fashion industry.
3. Cultural Fusion - Exploration of diverse cultural influences and the fusion of different design aesthetics creating innovative fashion collections.
Industry Implications
1. Fashion - Disruption opportunities lie in creating sustainable fashion brands that prioritize ethical sourcing and cultural fusion.
2. Luxury Goods - Luxury brands can explore the integration of fair-trade practices and cultural fusion in their collections to appeal to socially conscious consumers.
3. Textile Manufacturing - Opportunity to revolutionize the textile manufacturing industry by adopting sustainable production methods and fair-trade sourcing.