If your dog is your hairy BFF, then Fido Factor, a US directory of dog-friendly restaurants and other places, may be a welcome tool.
The Fido Factor site gathers user-generated content through its iPhone app and Facebook integration, then makes it -- as well as photos of canines patronizing their favorite haunts -- available online. The Fido Factor directory neared the 1,000 listing mark in July 2010 and will no doubt continue to grow as people learn about it.
Implications - The company goals behind the Fido Factor is noble. "[Our goal is] To make dog friendly policies the norm rather than the exception. IT's our magical little dream that dogs will eventually be welcome everywhere!"
That's one way to score points with man's best friend.
Canine Business Directories
Fido Factor is a User-Generated Listing of Dog-Friendly Places
Trend Themes
1. User-generated Content - Disruptive innovation opportunity: Develop platforms that gather and showcase user-generated content for specific niches or interests.
2. Mobile Applications - Disruptive innovation opportunity: Create mobile apps that provide users with information on niche markets or specific interests, such as dog-friendly businesses.
3. Social Media Integration - Disruptive innovation opportunity: Integrate social media platforms into directories or listings to enhance user engagement and content sharing.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Develop dog-friendly policies and services in the hospitality industry to attract dog-loving customers.
2. Technology - Disruptive innovation opportunity: Build innovative technological solutions that facilitate user-generated content collection and dissemination.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize user-generated content to create targeted marketing campaigns and personalized advertisements.