Luxury fashion house Fendi unveils its latest summer eyewear in the form of the 'FF-Logo Aviator.' It boasts a wide lens that is completely adorned in the signature Double-F monogram design, which was originally designed by the late and great Karl Lagerfeld.
It is decorated across the entire front shield and at the perimeter are a black edged frame constructed from rubber materials. It also sways away from the usual UV protective lenses and the temple arrive in a luxurious gold-tone metal material. The entire FF-Logo Aviator design is rounded out with acetate tips in a gray hue add subtle contrast to the warm tones. The large statement summery sunglasses are now available for purchase online at retailers including MATCHESFASHION.
Luxe Monogram Branded Eyewear
Fendi's FF-Logo Aviator Feature Its Signature Double-F Branding
Trend Themes
1. Monogram Eyewear - The trend of incorporating monogram designs into eyewear presents a disruptive innovation opportunity for luxury fashion brands to differentiate themselves through unique branding.
2. Aviator Sunglasses - The resurgence of the classic aviator sunglasses trend creates a disruptive innovation opportunity for eyewear brands to integrate modern designs and advancements while maintaining the classic aesthetic.
3. Luxury Sunglasses - The increasing demand for luxurious and high-end sunglasses presents a disruptive innovation opportunity for eyewear brands to create unique designs with premium materials and exclusive branding.
Industry Implications
1. Luxury Fashion - In the luxury fashion industry, the trend of incorporating monogram designs into eyewear presents a disruptive innovation opportunity for branding and differentiation.
2. Eyewear - In the eyewear industry, the trend of aviator sunglasses presents a disruptive innovation opportunity for brands to integrate modern designs while maintaining the classic aesthetic.
3. Online Retail - In the online retail industry, the increasing demand for luxurious and high-end sunglasses presents a disruptive innovation opportunity for retailers to offer exclusive products and experiences to customers.