This Fez hotel is a stunning five-star lodging located on the former grounds of Marshal Lyautey’s summer palace. The resort melds traditional and contemporary Moroccan architectural styles and is filled with secret amenities and delightful details like bespoke furniture that add a refined personality to the brand.
The Hotel Sahrai's most luxurious feature, if there is just one, would likely be the resort's exclusive Givenchy spa. Exclusively branded spas are an increasingly relevant selling point for luxury accommodations, as apparent in Soho House's infamous Cowshed Spas at a handful of its clubhouses.
This over-the-top Fez hotel provides sweeping views of the surrounding landscapes and works an element of exclusivity and individual luxury that will make one forget they are staying at a resort rather than a personal palace.
Golden Five-Star Resorts
This Fez Hotel is a Luxurious Blend of Traditional and Modern Styles
Trend Themes
1. Exclusive Branded Spas - There is a growing demand for luxury accommodations with exclusive branded spas, offering a unique selling point for business professionals in the hospitality industry.
2. Blend of Traditional and Modern Styles - The combination of traditional and contemporary architectural styles in luxury accommodations presents an opportunity for disruptive innovation and creativity in the hotel industry.
3. Personalized Luxury Experience - Creating a personalized luxury experience in resorts can provide business professionals in the hospitality industry with a new way to differentiate their brand and attract high-end clientele.
Industry Implications
1. Hospitality - The hospitality industry can explore the concept of exclusive branded spas and the integration of traditional and modern styles to enhance the luxury experience for customers and stay competitive.
2. Interior Design - The trend of blending traditional and modern styles in resorts creates opportunities for interior design professionals to create unique, luxurious spaces that cater to the preferences of high-end clientele.
3. Fashion and Beauty - Collaborating with luxury resorts to create exclusive branded spas, as seen with the Givenchy spa at Hotel Sahrai, presents a disruptive innovation opportunity for fashion and beauty brands to expand their offerings and reach a new target market.