Nokia's luxury mobile phone brand - Vertu - has launched a limited-edition series with sports car manufacturer Ferrari. Vertu is the only brand of luxury mobile phones in the UK.
Limited to only 1,947 handsets, in a homage to 1947, the year Ferrari first began producing its world famous cars.
Now when I say luxury I mean it - the phones will be sold in selected stores for around £4,000. The cases are made in the same red and black leather Ferrari uses in its cars. The reverse of the phones features a scaled down version of a Ferrari brake pedal, also made from the original materials.
For £4,000 you would want a very special phone and indeed one of the brands USP is its exclusive concierge service available 24 hours a day at the press of a button.
Co-Branded Mobile Phones
Ferrari Vertu Phone (£4000)
Trend Themes
1. Luxury Mobile Phones - Create high-end mobile phones with premium materials and exclusive services, targeting affluent consumers.
2. Co-branding in Technology - Partner with well-known luxury brands to create limited-edition co-branded products, combining their expertise and fan bases.
3. Exclusive Concierge Services - Offer 24/7 concierge services as a unique selling proposition for luxury mobile phones, providing personalized assistance to customers.
Industry Implications
1. Luxury Mobile Phone Manufacturing - Manufacture high-end mobile phones using premium materials and incorporating exclusive features to target the luxury market segment.
2. Luxury Co-branding - Explore partnerships with luxury brands to create co-branded products, leveraging each brand's reputation and appeal to capture the high-end consumer market.
3. Concierge Service Providers - Develop and offer 24/7 concierge services as a standalone service or in partnership with luxury mobile phone brands, catering to the needs of affluent customers.