Some will call this art, other's will see it as a creative campaign for the Ferrari California T, which it essentially is. Yet the campaign creates a unique experience that many people will be drawn to. After all, traditional advertising is going to the waste side as companies attempt to tap into the millenial market.
In this case, the Ferrari California T is shown off in an artistic way. The car brand teamed up with Swiss artist Fabian Oefner, who is known for his love of neon paints. Turning the Ferrari California T into a work of art itself, he placed it in a wind tunnel before spraying it with paint. Oefner says, "The acceleration of the California T into the wind convinced me to reveal the sensation of speed through form, to see the unseen and convert that emotion into a physical art piece."
Neon-Painted Sports Cars
The Ferrari California T's Rainbow Paint Job Focuses on Speed
Trend Themes
1. Artistic Advertising - Opportunity for companies to create unique experiences and engage with the millennial market through visually appealing campaigns.
2. Collaboration with Artists - Opportunity for brands to partner with artists to add a creative touch to their products or services.
3. Integration of Technology and Art - Opportunity to combine technology and art to create innovative and captivating experiences.
Industry Implications
1. Automotive - Opportunity for car manufacturers to explore artistic collaborations and create visually striking designs.
2. Advertising and Marketing - Opportunity for agencies and brands to embrace artistic advertising techniques to attract the attention of target audiences.
3. Art and Design - Opportunity for artists and designers to showcase their creativity and skills through collaborations with brands.