The movement of using knitted uppers in footwear gained mainstream popularity through shoes like Nike Flyknits and Adidas Yeezys, but this technique has made a high-fashion debut at this year's Milan's Fashion Week for Spring 2017 when Salvatore Ferragamo definitely stole the show with its towering platforms that came in a variety of cuts and colors.
Fulvio Rigoni, head of Ferragamo's women's ready-to-wear, aimed to merge femininity with sports, hence he created these graphic knit platforms to showcase athletic chic in a variety of colors. Some styles came in full knit upper sneakers and some came in strappy sandal forms.
Ever since the Ferragamo Spring shoes have debuted, they have caught the attention of bloggers, footwear-based websites and magazine editors from Vogue.
Luxury Knit Plaforms
This Season's Ferragamo Spring Shoes Feature Towering Platforms in Color
Trend Themes
1. Knitted Uppers - The use of knitted uppers in fashion footwear is gaining mainstream popularity, presenting opportunities for brands to merge comfort and style in their designs.
2. Athletic Chic - The trend of merging sportswear aesthetics with high-fashion has taken off, allowing designers to create unique and stylish footwear that appeals to a wide consumer base.
3. Graphic Platforms - Graphic knit platforms are making a high-fashion statement, providing an opportunity for brands to showcase bold and eye-catching designs in their collections.
Industry Implications
1. Fashion Footwear - The fashion footwear industry can leverage knitted uppers and athletic chic trends to create innovative and comfortable shoe designs for the modern consumer.
2. Sportswear - Sportswear brands can explore the use of graphic knit platforms to add a stylish twist to their product offerings, appealing to fashion-conscious consumers.
3. Online Media - The popularity of the Ferragamo Spring shoes among bloggers, websites, and magazines presents an opportunity for online media platforms to feature and promote these unique footwear designs.