Singer turned Creative Director, Rihanna has unveiled her first Fenty x Puma collection for the popular German sportswear brand. Presenting a Fall/Winter Ready-To-Wear collection for the 2016 season, Rihanna impressed fashion fans at New York Fashion Week with dark and edgy styles.
Following Kanye West's Yeezy Season 3 presentation, Fenty x Puma Fall/Winter 2016 was showcased in an urban forest setup. A collection of 44 looks, the Fall range is showcased in a monochromatic palette with a few hints of grey. Rihanna and the Puma design team were sure to opt for variety when it came to materials -- garments range from cotton-based to velour and fur-accented.
From Puma-branded chokers to distorted and lace-up detailing, the Fenty x Puma Fall/Winter 2016 collection pulls together urban and Gothic aesthetics.
Gothic Songstress Sportswear
Rihanna's Fenty x Puma Collection Sparks Eerie Urban Style
Trend Themes
1. Gothic Sportswear - Fashion brands can tap into this trend by incorporating a mix of edgy and dark elements to their sportswear lines.
2. Celebrities Turned Creative Directors - Opportunity for fashion and sportswear brands to collaborate with celebrities to launch their own collections and leverage their fan base.
3. Alternative Materials - Incorporation of non-traditional materials such as fur and velour can add a unique twist to sportswear and streetwear designs.
Industry Implications
1. Fashion - Fashion brands can capitalize on the Gothic Sportswear trend and collaborate with celebrities to launch their own collections.
2. Sportswear - Sportswear brands can incorporate alternative materials to add a unique twist to their product offerings and capture consumer interest.
3. Celebrity Endorsement - Celebrities can team up with sportswear and fashion brands to launch new collections and add a new dimension to their personal brand.