The Fendi x Frgmt x Pokémon collection has been unveiled as a new collaboration between the various brands to provide avid anime fans alike with a range of options perfect for their wardrobe.
The collaboration consists of two distinct collections that includes one that highlights Pokémon characters and another that merges the Frendi and fragment design aesthetics. The result is a series of chic fashions emblazoned with several Pokémon characters, while an array of collectible digital designs have been created for Pokémon GO players to pick up for their digital avatar.
Hiroshi Fujiwara spoke further on the Fendi x Frgmt x Pokémon collection saying, "When Kim asked me to work on a project together, I had no reason to say no. I very much enjoyed working with Kim again, and this time also with Silvia. It was a true honor to work with the house of FENDI, a traditional brand with outstanding craftsmanship. Grateful for this opportunity."
High-Fashion Anime Collections
The Fendi x Frgmt x Pokémon Collection Has Two Components
Trend Themes
1. Collaborative Anime Collections - The Fendi x Frgmt x Pokémon collaboration showcases the trend of high-fashion brands partnering with anime franchises to create unique collections.
2. Digital Collectibles for Fashion - The Fendi x Frgmt x Pokémon collection introduces a trend of creating digital designs for fashion pieces, offering collectible options for Pokémon GO players.
3. Merge of Luxury and Streetwear - The Fendi x Frgmt x Pokémon collaboration merges the high-fashion aesthetics of Fendi with the streetwear influence of fragment design, opening up opportunities for a new hybrid style.
Industry Implications
1. High-fashion Industry - The Fendi x Frgmt x Pokémon collaboration highlights the potential for high-fashion brands to tap into the anime market and attract anime fans with exclusive collections.
2. Gaming Industry - The Fendi x Frgmt x Pokémon collection's digital designs for Pokémon GO players demonstrate an opportunity for fashion brands to engage with the gaming industry through unique digital collectibles.
3. Streetwear Industry - The Fendi x Frgmt x Pokémon collaboration bridges the gap between luxury fashion and streetwear, creating a disruptive opportunity for streetwear brands to collaborate with high-end designers.