Fendi's Spring/Summer 2013 advertisements have been shot within a dark, mysterious grotto. Models Saskia de Brauw and Kati Nescher stand superimposed amid the Mediterranean set, an indication of the luxury brand's skill and visionary qualities.
These images for the Spring/Summer 2013 collection of Fendi apparel and accessories was taken by none other than Karl Lagerfeld. Attaching his name to these images adds a certain amount of fame to the campaign all on its own, readers do not even have to reference the ensembles. The outfits are however quite breathtaking, seen in de Brauw and Nescher's color blocked heels, vibrant print dresses and mod 60s eye wear. Although the backdrop is naturally alluring, its muted tones placed the focus upon these pieces.
Glamorous Grotto Campaigns
The Fendi Spring/Summer 2013 Advertisements are Cavern-Bound
Trend Themes
1. Luxury Cave Photoshoots - Fashion brands can innovate by using unique natural or man-made locations as backdrops for their campaigns.
2. Celebrity Photographer Collaborations - Collaborating with a well-known photographer can provide added fame and appeal to a luxury brand's campaign.
3. Color Block Fashion - Fashion trends can incorporate bold color blocking techniques to create visually stunning outfits.
Industry Implications
1. Fashion - The fashion industry can expand their creativity by using unique locations such as grottos to showcase their clothing lines.
2. Photography - Collaborating with high-end luxury brands can create opportunities for photographers to enhance their portfolio and gain exposure.
3. Accessories - Bold color blocking can be a disruptive innovation within the accessories industry, creating unique and visually appealing designs.