For 2017, adidas added to its selection with an exclusive women's-only collection, which is comprised of three different highly feminine sneakers: the EQT Support ADV, the EQT Racing 91 and the Racing 91/16.
Each boasts a rather minimalist colorway, with hues of charcoal, gray, white and pink featured. These colors appear differently on all of the models and different tones of pink are used as well. The EQT Support ADV has a flexible and lightweight upper in charcoal and gray and a baby pink sole. Synthetic components help to break up the model a little more and bands attached to the laces mark adidas' iconic three stripe branding.
The EQT Racing 91 has similar uppers, but a cutout at the center of the tops makes them more suited to casual wear. White makes up the sole and a deeper hue of pink is included on the heel. The Racing 91/16 is the final model featured in adidas' new series of feminine sneakers and is constructed similarly to the EQT Racing 91. A few notable differences are its inclusion of hot pink on the outsole and its heavier build.
Exclusive Feminine Sneakers
These adidas Shoes are Part of a Spring/Summer Women's-Only Line
Trend Themes
1. Women-only Sneaker Collection - Creating exclusive sneaker collections for women can increase brand loyalty and targeted sales within a growing market.
2. Minimalist Colorways - Designing shoes with muted color schemes provides consumers with a wearable fashion trend that can be adapted to nearly any outfit.
3. Feminine Athletic Shoes - Developing sportswear lines to include more traditionally feminine colors and designs can expand brand marketability and inclusivity to a wider demographic.
Industry Implications
1. Sportswear - Expanding sportswear lines to include more feminine designs can tap into a growing market of female consumers seeking athletic gear that balances performance with style.
2. Retail - Incorporating exclusive and limited edition collections targeting a specific group of consumers can drive sales and create buzz around brands in highly competitive retail markets.
3. Fashion - Creating versatile and trend-focused designs for athletic wear can position sportswear brands at the forefront of fashion industry innovation and appeal to a wider customer base.