'Bodyform,' a company that sells feminine pads, shows that women don't need to be hindered by mother nature.
The brand teamed up with a London ad agency called 'AMV BBDO' for a short commercial that illustrates this in a new way. While many ads for feminine hygiene products show women sporting dangerously white pants and a bathing suit, or dipping products into a concoction of blue liquid to get their point across, Bodyform and AMV BBDO displays women pushing past their physical boundaries.
The video at first seems nothing like a commercial for feminine pads, with its message only revealed at the end. The ad focuses in on each activity, paying close attention to the focus each requires. With this, the message that reads "No blood should hold us back" corresponds with both the product's use and the impressive capability of the women.
Liberating Feminine Product Ads
This Ad for Feminine Pads Shows Women They Don't Need to Stop
Trend Themes
1. Empowering Feminine Product Ads - Feminine product ads that showcase the strength and capabilities of women rather than perpetuating shame around menstruation.
2. Narrative-focused Advertising - Ads that tell a story and build upon a message or theme, adding more depth and meaning to the product or service being marketed.
3. Non-traditional Product Placement - Incorporating products into ads that are not typically associated with them, taking a more creative and unexpected approach to marketing.
Industry Implications
1. Feminine Hygiene Products - Innovative brands within this industry could create more positive and empowering ads that eliminate shame and stigma around menstruation.
2. Advertising - This industry could explore more creative and narrative-driven approaches to marketing, building a stronger emotional connection between consumers and products.
3. Athletic Apparel - Brands could take a similar approach to Bodyform by showcasing the strength and abilities of women while wearing their products, appealing to female athletes and fitness enthusiasts.