Launched in 2016, TOTM has made a name for itself as an ethical and sustainable feminine brand. Its core product collection consists of various period-managing offerings—from tampons and liners to menstrual cups and pads. The feminine brand's range is made with 100% organic cotton that is certified by the Global Organic Textiles Standard, as well as it is cruelty-free as guaranteed by The Vegan Society.
In 2020, TOTM is looking to fuel its global growth and it is turning to its users and investors for support with a Crowdcube campaign. As of right now, the ethical feminine brand has delivered "over 100k eco-friendly orders," with a repeat order rate of 44%. The organic and reusable products are available at various store chains, including Tesco, Urban Outfitters, and more. The company also dabbles in B2B exchanges. Through its crowdfunding campaign, TOTM seeks to take its practice to the next level.
Crowdfunded Ethical Feminine Brands
TOTM is Now Turning to Consumers to Support Its Global Growth
Trend Themes
1. Crowdfunding for Ethical Feminine Brands - TOTM's Crowdcube campaign demonstrates the growing trend of consumers and investors supporting sustainable and ethical feminine products through crowdfunding.
2. Organic and Reusable Menstrual Products - TOTM's core product collection reflects a trend toward more sustainable and environmentally-friendly menstrual products.
3. Certified Ethical and Sustainable Brands - TOTM sets a trend as an ethical and sustainable feminine brand, leading the way for other companies to follow suit and gain consumer trust in their products.
Industry Implications
1. Feminine Care - TOTM is disrupting the feminine care industry by providing consumers with sustainable and ethical alternatives to traditional menstrual products.
2. Crowdfunding - The growth of TOTM's Crowdcube campaign represents an opportunity for disruptive innovation in the crowdfunding industry, particularly for sustainable and ethical projects.
3. Retail - TOTM's partnerships with major store chains like Tesco and Urban Outfitters show the potential for disruption and growth in the retail industry by stocking and promoting sustainable and ethical products.