Designer Felipe Oliveira Baptista presented his latest collection for Lacoste during New York Fashion Week. The Spring/Summer 2015 runway show featured a mix of graphic athleticwear and structured separates that were a departure from the label's iconic polo shirt garments.
While Lacoste's classic polo didn't completely disappear from the runway stage, Felipe Oliveira Baptista version of the garment was more sophisticated than sporty.
In addition to its sleek polos, graphic tees and structured separates, Lacoste's latest collection also featured graphic jersey looks that were a fresher take on a classic athletic uniform. The pieces played with proportion and featured visually bold typography details. Overall, the garments embraced fashion's current sportswear obsession but did so in an unexpected way.
Graphic Jersey Apparel
Lacoste's Latest Collection Features the Work of Felipe Oliveira Baptista
Trend Themes
1. Graphic Athleticwear - The trend of graphic athleticwear is disrupting traditional sportswear by incorporating bold typography and playful colors to create a unique visual experience.
2. Structured Separates - The trend of structured separates is disrupting traditional casual wear by innovating silhouettes and promoting versatility in clothing.
3. Sophisticated Sportswear - The trend of sophisticated sportswear is disrupting traditional activewear by combining high-end fashion with comfortable athletic clothing.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from these trends by exploring new ideas for clothing design and marketing to capture younger, more fashion-forward audiences.
2. Sportswear Industry - The sportswear industry can benefit from these trends by expanding their product line to include more visually striking and creative designs that appeal to a broader audience.
3. Printing Industry - The printing industry can benefit from these trends by investing in new printing techniques and technologies to meet the demand of graphic apparel manufacturing.