When it comes to casual women’s underwear, style is often not the first thing that comes to mind, yet that is exactly what pops into my head when I look at the Feel the Color photo series. Shot for Bonds, an Australian underwear label, each outfit is bright, bold and beautiful. Granted, that has a lot to do with the exotic styling of Sue Ann San, who draped model Taylor Warren in dramatic fabrics to enhance the rich, luxurious feel of the shoot.
Shot by emerging photographer Zanita Whittington, the Feel the Color photo series also features neon perspex jewelry by Alexandra Blak that give the looks a futuristic feel. Set against a desert backdrop, the outfits pretty much jump right at you.
Bright Billowing Fashion
Zanita Whittington's ‘Feel the Color' Series for Bonds
Trend Themes
1. Colorful Underwear - Disruptive innovation opportunity: Create a line of vibrant and stylish women's underwear, breaking away from the traditional neutral color palette.
2. Exotic Styling - Disruptive innovation opportunity: Develop a fashion styling service that offers unique and bold outfit choices for customers, inspired by different cultures and aesthetics.
3. Futuristic Accessories - Disruptive innovation opportunity: Design and produce futuristic jewelry and accessories using neon perspex materials, catering to customers who desire avant-garde and tech-inspired fashion.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Launch an online boutique that curates and sells colorful and fashionable underwear from various brands.
2. Fashion Photography - Disruptive innovation opportunity: Develop an AI-powered platform that connects photographers with clients who want bold and vibrant fashion photoshoots.
3. Jewelry Manufacturing - Disruptive innovation opportunity: Utilize 3D printing technology to create unique and customizable neon perspex jewelry, catering to fashion-forward consumers.